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Unilever’s Magnum pairs interactive ads, geolocation to drive in-store traffic – Mobile Marketer

Unilever’s Magnum pairs interactive ads, geolocation to drive in-store traffic
Unilever’s ice cream brand Magnum saw significant success in driving local traffic to a store in Ecuador through a mobile banner campaign that leveraged location and interactivity to enable users to invent their own ice cream bars and pick them up.
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