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Twitter, Vine, mobile and the end of attention span – Mobile Marketer

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Twitter, Vine, mobile and the end of attention span
Not only is a consumer’s attention span decreasing, but marketers are becoming overwhelmed with the ever-growing choices made available to them to reach customers.
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Chevy Sonic targets young mobile users with a 2.7pc video click-through rate
When Chevy recently extended a guerilla marketing campaign into mobile to reach young, hip consumers and drive awareness for its Sonic brand, the automaker saw engagement rates 20 percent higher than average.
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Only 28pc of mobile mainstream brands measuring key performance indicators: study
Although brands continue to up their mobile investments, many are not measuring the channel’s effectiveness, according to a new report from Kontagent.
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Huffington Post streamlines reading experience with enhanced Android app
The Huffington Post has revamped its Android application with a design that emphasizes speed for quick news reading.
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