Mobile Commerce Daily is now Retail Dive: Mobile Commerce! Click here to learn more!

Twentieth Century Fox bolsters Rio ticket sales via Fandango, Angry Birds integration

The Angry Birds applications for smartphones and tablets link to Fandango’s mobile-optimized site where consumers can buy tickets for the movie. The film opened on April 15.

“We at Fox always look to partner with the best publishers in the smartphone and tablet space,” said Andrew Stalbow, senior vice president of mobile at Fox Digital Entertainment, Los Angeles. “We’ve done it in the past with other companies like EA and Smule, and for us Rovio were just masters of creating a brilliant game.

“I think mobile has an amazing audience, especially with smartphone and tablet penetration,” he said. “This is a great way for us to engage those audience and bring a new experience.

“The key thing for us was to tap into social networks. It’s all about getting the users engaged.”

Angry Rio
The Angry Birds Rio game features appearances from the original Angry Birds characters, as well as Rio’s animated stars. 

According to Rovio, the game is ranked as the season’s most downloaded app on iPhone, iPad, Mac and Android devices with more than 10 million downloads in the first ten days.

Consumers can open up the application and click to play the game.

When they pause on a level, a screen comes up that when clicked, takes the consumers to Fandango’s site to buy tickets.

“We thought that adding a mobile commerce feature was a really natural extension,” Mr. Stalbow said. “It was something that we were really keen to work with Rovio and make it easy for fans and be able to purchase tickets.”

Intergration
In addition, users can watch a trailer for the film and for the Angry Birds Rio app.

Consumers can also share the game and ticket purchases with friends and family via Facebook and Twitter.