Top augmented reality campaigns from the first half – Mobile Marketer

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Top augmented reality campaigns from the first half
Move over QR codes, there is a new boss in town. Over the past year, augmented reality has taken over the mobile space and has marketers thinking of new ways to incorporate the technology into their strategies to develop interactive and engaging campaigns.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Groupon, LivingSocial mobile advertising activities the focus of patent infringement suits
Groupon’s troubles continue to grow, with the company facing at least two patent infringement suits related to its mobile advertising activities.
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Champs Sports launches app-based magazine to drive brand awareness
Champ Sports has introduced a new quarterly e-zine that promotes sports-inspired lifestyles through editorial spreads, articles and interactive multimedia content.
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Purina drives engagement with photo-sharing app celebrating pets
Pet food manufacturer Purina has launched a new line of dog and cat food celebrating the happiness that pets bring their owners , with mobile playing a key role in supporting the brand’s philosophy.
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Mobile Marketing Week Sept. 10-14: Register for events
Please register for the authorized events during Mobile Marketing Week Sept. 10-14 in various cities. The events celebrate mobile advertising, marketing and media.
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