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Top 10 mobile advertising campaigns of Q2 – Mobile Marketer

Top 10 mobile advertising campaigns of Q2
Marketers such as Disney, Nordstrom and Panera Bread have made huge strides during the second quarter of this year by incorporating location, relevant and personalized content, as well as social media into their mobile advertising campaigns.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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July 26 webinar: Understanding post-download app engagement and transactions
Register for this free, hour-long webinar July 26 on understanding post-download app engagement and transactions. Panelists from Gilt Groupe, USA Today and sponsor Fiksu.
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Red Bull leans on mobile advertising to drive summer sweepstakes entries
Energy drink brand Red Bull is running a mobile advertising campaign that educates consumers about its new social media-driven initiative.
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PepsiCo’s Lipton bolsters YouTube views via mobile ads
PepsiCo’s Lipton is ramping up its social media presence for the brand’s summer promotion with musical group Lady Antebellum by running mobile advertisements.
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Elmer’s creates photo-sharing app to drive engagement beyond back-to-school shopping
Elmer’s Products Inc. is embracing mobile via a photo-sharing mobile application meant to help parents capture and share milestones such as their child’s first day back to school.
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Should luxury marketers develop an app-per-line experience? – Luxury Daily
Luxury Daily today – Should luxury marketers develop an app-per-line experience?; Top 10 luxury brand multichannel campaigns of Q2.
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Inviting opinion pieces on mobile marketing
Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.
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Big Brother is alive and well – and he’s now your BFF
For the record, I do not think that sharing location in exchange for a benefit such as finding my friends or getting a discount is too “creepy” or privacy-intrusive.
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