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Top 10 mobile advertising campaigns of 2013 – Mobile Marketer

Top 10 mobile advertising campaigns of 2013
This year Macy’s, Ford and McDonald’s led the pack in big brands leveraging new types of mobile advertising that up the ante in mobile’s potential to propel brand awareness and revenue streams.
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Pepsi bets big on augmented reality to fuel 2015 Super Bowl mobile strategy
Pepsi is activating nearly 20 million cans in the Northeast United States with augmented reality as part of a bigger digital push around the Super Bowl XLIX in 2015.
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Post Cereal to launch mobile, social campaign
Post Foods is launching a mobile social competition between Fruity Pebbles and Cocoa Pebbles to see which is more popular among fans
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The Guardian buckles down on mobile with Android tablet app launch 
The Guardian has released an Android tablet application at a time when consumers are turning to new devices to access news and information.
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Mobile Minutes: China Mobile, phablets, Snapchat, KakaoTalk
Today in mobile marketing – China deal gives Apple big market to court; Phablets to outdo small tablets in 2014: Technalysis’s O’Donnell; Snapchat adds new “replay” feature, among others, in app update; With $200 million in revenue, South Korea’s top messaging app is all smiley faces.
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