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Top 10 luxury branded mobile campaigns of 2011 – Luxury Daily

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Top 10 luxury branded mobile campaigns of 2011
Luxury brands have been making leaps in the mobile marketing field this past year. However, a few brands led the way in terms of innovation and differentiation with their mobile campaigns.
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Taxi TV platform offers direct link to New York’s affluent consumers
New York’s yellow taxicabs offer a location-based, video advertising platform with Taxi TV that can put luxury brands in direct contact with the city’s affluent tourists and residents.
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Robb Report focuses on travel experiences for January issue
CurtCo Media-owned Robb Report is focusing on luxury travel and experiences to anchor its January edition, using lifestyle and travel marketers to complement the editorial.
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Dolce & Gabbana reinforces heritage with Italian cinema-inspired ad campaign
Italian fashion house Dolce & Gabbana is emphasizing the effortlessly chic style associated with Italian female cinema stars in its newest advertising campaign for spring/summer 2012.
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Northstar California Resort kicks off residences with multichannel campaign
Northstar California Resort is offering consumers the ultimate luxury skiing experience through its new Northstar Mountainside Residences that consist of Home Run, 16 unique townhouses and The Glades, a group of 25 homesites in Lake Tahoe, CA.
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Brazilian luxury market, holiday sales and gold – News briefs
Today in luxury marketing – Brazil’s burgeoning luxury market lures big European brands; Late sales surge lifts season; Gold slips as investors seek cash; Elizabeth and James goes neon for their Shopbop capsule.
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Luxury Daily will not publish Monday, Jan. 2
The Luxury Daily office is closed Monday, Jan. 2 in observance of New Year’s Day. We wish all of our readers a happy and healthy New Year. See you in 2012.
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Top 10 forecast for 2012: What about Apple and NFC?
In a season where every second tweet and Google+ post is a look-back or forward at the “mobile” year, it is sometimes difficult to navigate all the insights.
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