Top 10 luxury brand mobile campaigns of H1 – Luxury Daily

Top 10 luxury brand mobile campaigns of H1
During the first half of 2013, luxury marketers made use of mobile technologies to improve their offers and relationship with consumers on the go.
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LVMH acquires Hotel Saint-Barth, expands reach
LVMH Moët Hennessy Louis Vuitton’s acquisition of Hotel Saint-Barth Isle de France will bolster the luxury conglomerate’s presence in the travel and hospitality sphere.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Rebecca Minkoff boosts digital promotions for fall campaign, rules out print
Apparel and accessories label Rebecca Minkoff is boosting its digital promotions for its fall 2013 collection to target its younger, digital-savvy customers.
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Longines targets affluent equestrians as Hamptons’ horse show sponsor
Swiss watchmaker Longines is targeting affluent equestrians through a partnership as the official timekeeper of the 38th Annual Hampton Classic Horse Show in Bridgehampton, NY, Aug. 25 to Sept. 1.
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Waldorf Astoria attracts families with survival-themed fun
Waldorf Astoria’s Grand Wailea resort in Maui, HI, is tapping into the fervor surrounding the “Hunger Games” and other survivalist popular culture by immersing children and teens in the Hawaiian landscape.
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Breguet, Richard Mille honor innovation in Robb Report
Watchmakers Breguet, Richard Mille and Blancpain honor their brands’ innovation in their advertisements and help set the tone for the 124-page innovation-themed issue of Robb Report.
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Hugo Boss, BMW, Luxottica and Cannes – News briefs
Today in luxury marketing – Hugo Boss Q2 profit beats estimates on stores; BMW’s China joint venture hits speed bump; Luxottica has its eyes on Brazil and Asia; Luxury watch store robbed in Cannes.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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