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Top 10 location-based mobile advertising campaigns of 2013 – Mobile Marketer

Top 10 location-based mobile advertising campaigns of 2013
The rise of geo-conquesting, navigational applications and an increase in sophisticated data made campaigns from Toys “R” Us, adidas and Jack in the Box stand out in the mobile space this year.
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Facebook significantly improves video experience but more work remains 
While Facebook’s made a big step toward improving its mobile video experience for advertisers with autoplay video ads, the user experience for videos still needs to improve for the social network to be an important player in video.
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Viggle expands loyal audience with Wetpaint acquisition 
Viggle recently acquired Wetpaint for $30 million, expanding its capabilities in second-screen marketing and enabling it to grow its loyal audience and provide them with content 24 hours a day.
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Allrecipes spins out Dinner Spinner recipe app update
Allrecipes recently updated its Dinner Spinner application to integrate with Apple iOS 7 and consumers’ mobile devices.
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Mobile Minutes: Google Glass, Samsung, Microsoft
Today in mobile marketing – Google Glass face recognition app coming this month, whether Google likes it or not; Google annual report lists Samsung as the most searched smartphone brand in 2013; Nokia’s strategy for selling the Lumia 2520 Windows 8 Tablet is to make you very uncomfortable; Microsoft gets its tablet strategy right.
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