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Too many luxury brands rely solely on apps for mobile strategy – Luxury Daily

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Too many luxury brands rely solely on apps for mobile strategy
Luxury brands need to step up their mobile marketing strategies to get the most out of the inevitable power this platform will have in 2011, according to industry experts.
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Aston Martin, Burberry advertise via new affluent-targeted ad network
Aston Martin and Burberry are engaging potential shoppers with rich-media ad units served across highly specialized verticals on a new ad network targeted specifically at affluent consumers.
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Lexus targets younger affluents via Xbox Live advertising
Automaker Lexus ran a campaign via Microsoft’s Xbox Live Internet-connected gaming console to reach a younger demographic of tech-savvy consumers entering the luxury segment for the first time.
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Hugo Boss drives Orange collection sales via shoppable video
German designer Hugo Boss is driving sales of items from its fall/winter Orange collection of apparel and accessories using a commerce-enabled video on its Web site.
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Breitling, Diane Von Furstenberg, Norma Kamali and luxury earnings – News briefs
Breitling to launch first store; Diane Von Furstenberg and China: A perfect fit?; Norma Kamali seeks investors for a new line; Lessons in luxury.
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