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Tiffany & Co. continues app push with banner ads – Luxury Daily

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Tiffany & Co. continues app push with banner ads
Jeweler Tiffany & Co. is maintaining the push of its “What Makes Love True” microsite and mobile application by including banner ads.
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Tatler tries on augmented reality to celebrate September Web relaunch
Conde Nast’s British society magazine Tatler is partnering print and digital by incorporating an augmented reality jewelry feature to accompany its Web site relaunch and the release of its September issue.
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PPR second quarter representative of brand management, not economy: expert
Luxury retail conglomerate PPR announced a 7 percent revenue increase for the first half of 2011 that was mainly driven by emerging Asian markets and Internet shoppers, but luxury spending may soon be easing up.
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Multichannel marketing brings average consumer spend up 14pc: study
Multichannel marketing has again proved to be the biggest driver in luxury consumer purchase, outweighing online, direct mail and in-store, according to findings from a recently-released Epsilon study. Please click here to read the entire story on Luxury Daily

Content, navigation key to luxury Web site design: Pod1
The Internet is a crucial touch point for luxury brands as more consumers are shopping online than ever before, but many luxury brands have been slow to adapt.
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Matthew Williamson and counterfeit Web sites – News briefs
Today in luxury marketing – Matthew Williamson launches diffusion line; Feds shut down 16 counterfeit Web sites; Benefit Cosmetics to open NYC flagship.
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Location-based advertising without the fear factor
There are sensitivities to how location tracking is used on mobile. Do consumers want that level of customization? Is location the most effective use of your budget, or is it the emperor’s new clothes?
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