Thierry Mugler uses interactive Apple platform for Angel app launch – Luxury Daily

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Thierry Mugler uses interactive Apple platform for Angel app launch
French fashion house Thierry Mugler is targeting techy aspirational consumers with the launch of the new Angel fragrance line mobile application.
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Is Galliano done with the luxury industry?
Following a lengthy trial in Parisian courts, former Christian Dior creative director John Galliano has been found guilty of a hate crime for an act committed in February. This is leading industry experts to wonder whether or not his rein in the luxury industry is over.
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Private Journey magazine reveals new format, distribution plan
Luxury publication The Private Journey is going to be distributed in a new format this Fall, giving luxury brands access to 110,000 ultra-high-net-worth consumers.
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Thierry Mugler uses interactive Apple platform for Angel app launch
French fashion house Thierry Mugler is targeting techy aspirational consumers with the launch of the new Angel fragrance line mobile application.
Please click here to read the entire article on Luxury Daily

The Luxury Daily team takes on New York’s Fashion’s Night Out
Fashion’s Night Out appeared to be a major success for luxury brands in New York, which hosted a variety of guest performers, games, designer challenges and customer rewards to celebrate the event.
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Best practice for surviving in the digital Chinese market: China Luxury Network
Luxury brands looking to move further into the digital Chinese market should not underestimate how constantly and quickly this type of consumer is developing, according to a speaker at the L2 Think Tank Clinic: China.
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Brioni, PPR, Missoni and Harry Winston – News briefs
Today in luxury marketing – PPR held talks to buy Italian suitmaker Brioni; Missoni for Target pop-up store forced to close early.
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Designing a mobile site for optimal conversion effectiveness
In the past, retailers thought of their mobile storefront as a kind of showcase, rather than as a real supplement to the ecommerce bottom line. Not so now.
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