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The Waze Craze: Why Google outbid Facebook, Apple to acquire the mapping service – Mobile Marketer

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The Waze Craze: Why Google outbid Facebook, Apple to acquire the mapping service
Google outbidding Facebook and Apple to acquire social mapping service Waze is the latest example of just how crucial location data is in the mobile space.
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Build-A-Bear exec claims QR codes alter repeat in-store experiences
NEW YORK – A Build-A-Bear Workshop executive at the 2013 MultiScreen Summit said that QR codes on marketing pieces such as direct mail and Web give consumers an incentive to come in-store to unlock customized content.
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Ogilvy exec: Mobile, multiscreen experiences need to focus on value
NEW YORK – An Ogilvy executive at the 2013 MultiScreen Summit summit said that marketers need to go beyond simply creating mobile experiences for the sake of hitting a new audience. Instead, the focus should be on the value for consumers.
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Buzzfeed exec: Mobile-first breaks down screens
NEW YORK – A Buzzfeed executive at the 2013 MultiScreen Summit said that since consumers do not think about content only living on one screen, taking a device-agnostic approach is key for the company.
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