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The secret to nailing a mobile banner ad – Mobile Marketer

The secret to nailing a mobile banner ad
There are an enormous number of banner ads in both applications and mobile sites nowadays, meaning that marketers have one chance to get it right in getting a consumer’s attention. If they do not, results will suffer and banner ads are likely to get lost in space.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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July 26 webinar: Understanding post-download app engagement and transactions
Register for this free, hour-long webinar July 26 on understanding post-download app engagement and transactions. Panelists from Gilt Groupe, USA Today and sponsor Fiksu.
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L’Oreal Paris taps mobile app to help women perfect hair color shade
L’Oreal Paris is taking the guesswork out of choosing the right hair color shade with the release of a new mobile application that serves as a personal color consultant.
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Microsoft in unique position to raise app prices
Microsoft is raising the entry-level price point for paid apps on Windows 8 to $1.49, a move that may do little to attract developers but could turn off consumers.
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Procter & Gamble’s CoverGirl taps QR codes for beauty inspiration
Procter & Gamble’s CoverGirl cosmetic brand is using mobile bar codes to bring its static magazine pages to life.
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Do’s and don’ts of mobile banner ads for luxury brands – Luxury Daily
Luxury Daily today – Do’s and don’ts of mobile banner ads for luxury brands; Should luxury retailers have an in-store concierge?
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Retailer commitment key for mobile payments
Some have postulated that mobile will mean the demise of plastic payment cards and the crushing, final blow to cash. Are they right?
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