The perils of me-too mobile advertising campaigns – Mobile Marketer

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The perils of me-too mobile advertising campaigns
Marketers are increasingly rolling out mobile advertising campaigns that all look the same. Although the industry is still rather new, companies need to stop playing it safe with banner ad initiatives that look similar to what others have done and launch interactive and engaging experiences that stand out above the crowd.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Webinar on Sept. 27: What Apple’s offense means to brands, retailers and rivals Register for this free webinar Sept. 27 at 2–3 p.m. ET on what Apple’s offense means to brands, retailers and rivals. Hear experts from Cars.com, Forrester Research, Vibes and sponsor Mobile Marketing Association deep-dive into the issues.
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Tablet users’ TV consumption is heavy across mobile, traditional outlets: report
Tablet users who stream television programming on their devices watch more regular TV, not less, according to a new report from The Diffusion Group.
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Lean Cuisine increases loyalty program awareness via mobile
Lean Cuisine has turned to mobile to help promote its ongoing loyalty program and grow the company’s email database.
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Caribou Coffee builds buzz around new location via SMS
Caribou Coffee is ramping up its SMS program through a new sweepstakes that spreads the word about a new store opening in Illinois.
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Four Seasons enhances mobile connectivity to attract business travelers – Luxury Daily
Luxury Daily today – Four Seasons enhances mobile connectivity to attract business travelers; Gucci channels consumer creativity in DIY handbag contest.
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Measuring mobile in-app engagement
What constitutes a positive in-app experience? And, more importantly, how do you monetize future mobile engagement opportunities?
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