The best mobile-optimized email campaigns from H1 – Mobile Marketer

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The best mobile-optimized email campaigns from H1
While a significant portion of marketers’ email opens increasingly coming from smartphones, many brands struggle with how to optimize email for mobile. As the examples below show, the keys are simplicity, mobile-specific calls-to-action and using mobile features such as scrolling to drive engagement. Please click here to read the entire story on Mobile Marketer

Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Wendy’s bets on QR codes to elevate mobile check-ins
Fast food chain Wendy’s is joining the pack of quick-serve restaurants using QR codes to bolster engagement with a location-based campaign that rewards users for checking in to restaurants.
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70pc of entertainment campaigns use mobile video: study
Mobile video is increasingly being incorporated in mobile initiatives and entertainment advertisers are continually using the medium to drive user engagement.
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Smartphones outship feature phones for the first time: report
The market for smartphones is growing at a faster pace than previously expected and, as a result, these devices are expected to account for the majority of global mobile phone shipments by next year, according to a new report from IHS iSuppli.
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Responsive design and the continued rise of the mobile Web
Responsive Web design is a powerful and flexible approach that is being used by organizations of all shapes and sizes to address a critical need.
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