Targeted ads grow at expense of paid search, untargeted banners: report – Mobile Marketer

Targeted ads grow at expense of paid search, untargeted banners: report
The growth in mobile and targeted local digital advertising will eclipse other media formats over the next two years and capture budget from other digital formats such as paid search and untargeted banner ads, according to a newly revised forecast from Borrell Associates.
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Kohl’s showcases junior fashion line in YouTube series
Department store chain Kohl’s is leveraging mobile video in attempt to reach a young audience and promote its new junior fashion line called S.o. R.a.d.
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Olay Fresh Effects taps Blippar to drive sales from print ads
Procter & Gamble’s Olay is leveraging advertising mobile application Blippar and its augmented reality capabilities to promote the brand’s Fresh Effects products with print ads in a number of beauty magazines, such as Hearst’s Seventeen and Elle magazines.
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Tresemmé entices Fashion Week attendees with augmented reality
Consumer Goods Company Unilever’s Tresemmé, the official hair care sponsor of Mercedes-Benz Fashion Week in New York City, is providing an interactive billboard that transforms participants into the feature of the ad, momentarily placing them in the spotlight.
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Staples accelerates omnichannel push via iPad app, in-store pick-up
Mobile plays a big role in a new omnichannel push from Staples, including the retailer’s first iPad application and the ability to purchase online and pick up in-store.
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Kaiser Permanente campaign focuses on mobile to support theme of convenience
Integrated health care provider Kaiser Permanente is leveraging geo-location capabilities for its mobile and digital ads to showcase local landmarks and nearby Kaiser Permanente facilities.
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