Tacori, Michael C. Fina flaunt philanthropy via SMS scavenger hunt – Luxury Daily

Ecommerce, deferred purchases to lessen Hurricane Sandy luxury retail freeze
The hurricane brewing in the Northeast region of the United States has brought luxury retail and travel to a halt, but retailers are not likely to suffer as consumers shift purchases to ecommerce or are willing to wait it out for the in-store experience.
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Tod’s highlights handbag functionality via animated social video
Italian leather goods maker Tod’s is pushing this season’s Miky Bag via an animated social video that likely appeals to affluent consumers’ practicality when using digital to research luxury handbags.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2-3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
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Lexus partners with Madison Square Garden to boost New York exposure
Toyota Corp.’s Lexus will gain year-round exposure across Madison Square Garden’s sports, entertainment and media properties in New York through a long-term partnership with the Madison Square Garden Co.
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Tacori, Michael C. Fina flaunt philanthropy via SMS scavenger hunt
Jewelers Tacori and Michael C. Fina are sending participants in the annual Diamond Dash charity event to scavenger hunt clues via SMS and relying on the mobile messages to choose this year’s winner.
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Flexjet takes off with customizable service program
Private aviation provider Flexjet is upping the service offered to its affluent owners by granting them access to two different aircraft types under the new FlexShare program.
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Dolce & Gabbana, Mercedes, Trump and New York real estate – News briefs
Today in luxury marketing – Trial date set for Dolce, Gabbana; Mercedes-Benz A-Class dubbed most successful launch in company history; A luxury brokerage with familiar name; This will be the best October ever for New York luxury real estate.
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Specialty mobile agencies helping or hindering adoption of mobile in media mix?
Smartphone adoption in the U.S. has crossed 50 percent and consumers now spend more time with their phones than with print media. Question is, why is mobile ad spend so disproportionately low?
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