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Swarovski bolsters brand recognition on Instagram via spring/summer push – Luxury Daily

56pc of luxury fashion brands lack Chinese ecommerce: L2 Think Tank
Burberry, Louis Vuitton and Chanel are the most tech-savvy fashion marketers in China, but the category as a whole must catch up with consumers’ digital demands, according to a new report from L2 Think Tank.
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Rolls-Royce flaunts craftsmanship, history in first museum exhibition
Rolls-Royce Motor Cars is putting its craftsmanship and history on display in its first museum exhibition at the BMW Museum in Munich that opened March 20.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Affluent women control 68pc of household purchases: Luxury Institute
Affluent female consumers are making 68 percent of their household’s purchases, while more women are becoming the bread winners of their families, according to a new survey from the Luxury Institute.
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Swarovski bolsters brand recognition on Instagram via spring/summer push
Precision-cut crystal maker Swarovski is bolstering its brand presence on mobile image-sharing application Instagram through a contest that ties in with its spring/summer campaign.
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TAG Heuer celebrates 50th anniversary of Carrera collection via event, social media
Swiss watchmaker TAG Heuer is celebrating the 50th anniversary of its iconic Carrera timepiece collection through an exclusive event and social media platforms.
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Print targeting prompts luxury shelter magazine Ocean Home redesign
Luxury coastal shelter magazine Ocean Home is revamping its print strategy since the medium allows it to sharply target high-net-worth consumers who have an interest in real estate.
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Fashion houses, Saks, BMW and Audi – News briefs
Today in luxury marketing – Fashion’s old guard stays on patrol; Saks revamping men’s private label; BMW prepared for more discounts in 2013; Audi headlights seeing around corners banned by US rule.
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Click-to-call: The real engine behind mobile commerce
To get a sense of how important phone sales are to the U.S. economy, add together the 2012 revenues of Microsoft, Apple and Google. Multiply that number by 3 and you get nearly $900 billion, or the annual sales driven by call centers in the U.S.
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