Super Bowl mobile ads fizzle as gap grows between utility, innovation – Mobile Marketer

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Super Bowl mobile ads fizzle as gap grows between utility, innovation
While mobile is slated to play a bigger role in Super Bowl XLVIII campaigns from brands such as H&M, Pepsi and McDonald’s, innovative campaigns that push the envelope too much with new technology could miss the mark on delivering entertainment and branding value.
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Growth rate in mobile ad spending to slow: Gartner 
Despite predictions that the growth rate for mobile ad spending worldwide will slow over the next few years, research firm Gartner still expects the global mobile ad market to reach $18 billion in 2014, up from $13.1 billion last year, and $41.9 billion by 2017.
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Kia gets sporty with a new second-screen tennis app
Kia is taking second-screen to the next level with a new mobile application that lets consumers return a tennis serve live from their television.
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Geico taps Reader’s Digest SMS program to mobilize print ads 
Advertisers such as Geico, Nature’s Bounty and others are taking advantage of a new SMS program from Reader’s Digest enabling readers of the print magazine to respond to advertisers’ offers from their mobile phones.
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Mobile Minutes: iBeacon; Verizon, Weixin, Beats Music
Today in mobile marketing – Apple’s iBeacon and the future of mobile shopping; Verizon posts quarterly gains from mobile, broadband; A popular Chinese social networking app blazes its own path; Beats Music subscription Internet radio service launches with iOS app.
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