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St. Regis colors in Family Traditions campaign with top blogger visits – Luxury Daily

Dior favors heritage to ecommerce on redesigned Web site
French fashion label Christian Dior is giving enthusiasts a guided tour of the brand’s inner workings through a renovated Web site that stresses the importance of heritage rather than pushing ecommerce.
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Westfield Valley Fair fetes Ferragamo, David Yurman boutiques via fashion event
Westfield Valley Fair, Santa Clara, CA, heralded the expansion of its luxury collection and a multi-million dollar dining terrace Nov. 1 with a Fashion DuJour grand reopening celebration that included a fashion panel and a design lab.
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Bang and Olufsen’s first wireless speakers meld to new spaces
Danish audio and video company Bang & Olufsen is expanding its product line with three new stereo pieces that will likely appeal to affluent consumers with a penchant for interior design and functionality.
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Lexus gives life to winning deviantArt IS model design
Toyota Corp.’s Lexus is gearing up for the Specialty Equipment Market Association Show Nov. 5 – 8 with an executed version of the winning deviantArt contest design that embodies the brand’s receptive relationship with its fans.
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Ralph Lauren, Gucci aim for entry-level, holiday surge in December Vanity Fair
Ralph Lauren, Gucci and Prada reasserted entry-level products with new campaigns in the December issue of Condé Nast’s Vanity Fair as affluent consumers venture into the holiday gift-giving season.
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St. Regis colors in Family Traditions campaign with top blogger visits
Starwood’s St. Regis Hotels & Resorts is leveraging the voices of four popular bloggers and enacting an Instagram campaign that runs until Nov. 20 to animate its Family Traditions initiative.
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Harrods, Jean Paul Gaultier, John Lobb and Mercedes-Benz – News briefs
Today in luxury marketing – Harrods names fashion directors; Gaultier launches couture for children; Mencyclopaedia: John Lobb; Mercedes doubles US luxury-auto lead over BMW on new CLA.
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Effectively monitoring and analyzing mobile direct response campaigns
Brands that get into performance-based direct response mobile marketing often run into a common issue: how to balance quality versus quantity in the mobile traffic they generate.
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