Sponsored mobile content puts editorial credibility at risk – Mobile Marketer

Sponsored mobile content puts editorial credibility at risk
It is no surprise that publishers are scrambling to figure out how to monetize mobile sites and applications. Sponsored content is one approach being embraced by publishers, but the ad units have serious ramifications for publishers wishing to maintain editorial credibility.
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Google on the road to shake up mobile TV scene
Google is reportedly stepping up its online cable television initiatives in a move that could potentially have big implications for how marketers connect with consumers across multiple screens.
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Budweiser eyes mobile, social content to connect with music fans
Anheuser-Busch’s Budweiser has launched a mobile and social platform that churns out content to keep music fans discovering new music on a regular basis.
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M&A activity accelerates around mobile ad technology  
The lazy days of summer have been anything but lazy when it comes to mobile mergers and acquisitions, with a handful of recent deals pointing to the growing importance of mobile advertising technology.
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Esurance activates festival sponsorship with Twitter sweepstakes 
Online insurance firm Esurance is leveraging mobile social to let attendees at the Bite of Seattle festival to share their favorite foods for a chance to win a prize.
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