Some big retailers ignore their apps but at what cost? – Mobile Marketer

Some big retailers ignore their apps but at what cost?
Big-name retailers such as Old Navy, Victoria’s Secret and Abercrombie & Fitch have not updated their mobile applications in at least six months – a strategic decision, tactical oversight or no big deal?
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General Mills scares up cereal box engagement with augmented reality
This Halloween, General Mill’s Franken Berry, Count Chocula and Boo Berry monster mascots are coming alive as the marketer extends a collaboration with augmented reality application Blippar that previously impacted Wheaties and other cereal brands.
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Disney plays dress up with fans and sees results
Walt Disney World has introduced a number of new characters to its photo-generator application following a successful earlier launch with over 21 million images created, in a move to increase engagement and further encourage fans to have fun with the brand.
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MTV and Trojan keep up relevancy of sex ed campaign with YouTube
Trojan and MTV hope to keep their ongoing sex education awareness campaign relevant for the target audience by rolling out a new approach featuring YouTube personality Laci Green.
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