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Snapchat’s new discover channel plus IPO development alludes to bullish future – Mobile Marketer

Snapchat’s new discover channel plus IPO development alludes to bullish future
The Economist is the latest to join Snapchat Discover, supporting the social media application as it develops an initial public offering and is likely to see $366.7 million in worldwide ad revenue for this year.
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Liberty Mutual recruits 360-degree video, but is the platform worth the investment?
Liberty Mutual is helping home and auto owners address their maintenance worries through a series of mobile-optimized 360-degree videos featuring HGTV’s Chip Wade.
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Avon looks to omnichannel campaign, mobile video to anchor rebrand
Direct-selling beauty company Avon has launched a new omnichannel campaign for the purposes of recruiting Avon representatives and updating its brand image.
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