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Simplicity is the backbone to mobile marketing – Mobile Marketer

Simplicity is the backbone to mobile marketing
Consumers are increasingly making their mobile devices the primary medium to consume content, opening up marketing opportunities to target a group of highly-engaged users. However, some marketers are forgetting that straight-forward and clear campaigns yield the strongest results.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Google: 66pc of social media access begins on a smartphone
Consumers are often switching between multiple screens during the day with smartphones leading as a starting point for online activities, according to a new study from Google.
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Handset manufacturers ramp up launches for second half
The second half is typically when major mobile launches occur but, this year the activity seems particularly robust as manufacturers look to make a splash before the important holiday-giving period and, hopefully, take attention away from the growing competition.
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News briefs – Fiksu, comScore, Distimo
News briefs – Two in five smartphone owners accessed travel content in July; Cost to acquire a new app user increases 7pc; Volume of social media app downloads increase 193pc in two years.
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