Samsung beats Apple in meeting users’ multitasking needs – Mobile Marketer

Samsung beats Apple in meeting users’ multitasking needs
As consumers increasingly use mobile applications and mobile Web sites for a variety of everyday activities, marketers are focusing on enabling users to multitask. Yet, Apple seems to be trailing Samsung in catering to this trend.
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Android’s sweet tooth is distracting, but does it build the brand? 
In an unusual move, Google has named Android 4.4 after Nestle’s Kit Kat chocolate bar. With the launch imminent for Apple’s iOS 7, Google’s strategy could help drum up some extra attention for its own offering.
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Snapple mobilizes Real Facts campaign via branded game
Tea and juice brand Snapple has launched its first mobile and desktop branded application that builds on the brand’s popular Real Facts to let consumers create a virtual conga line.
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Personal care brands slow to adopt mobile marketing: report
While personal care brands lag when it comes to offering consumers branded mobile-friendly experiences, many are partnering with retailer and third-party apps such as shopkick, according to a new report from L2.
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Copper Mountain launches Waze-like app for real-time ski updates
Colorado resort Copper Mountain has rolled out a mobile application that will guide guests through the terrain with hands-free expert advice and GPS services.
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