Saks drives store traffic with geo-targeted mobile ad – Luxury Daily

LVMH, Hermès leave behind “friendly” feud with new legal developments
French newspaper Le Monde’s article based on an AMF report that LVMH Moët Hennessy Louis Vuitton’s stake acquisition in Hermès is far from “friendly” could fuel the fire between two of the most powerful luxury goods companies.
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Chopard taps sustainable luxury for Cannes Film Festival push
Chopard is feting its new sustainable luxury initiative called “The Journey” by releasing the first two ethically made pieces on the red carpet at the 66th Cannes Film Festival.
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BMW aims to beat competitors with electric vehicle focus
German automaker BMW is aiming to beat out the competition by pushing its i concept electric vehicles, with the i3 set to be in-stock this year.
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Rolex, TAG Heuer target affluent travelers in Financial Times supplement
Luxury watchmakers and travel brands are targeting affluent readers of the Financial Times supplement called “Travel Unravelled,” which is a special issue of “How To Spend It.”
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Saks drives store traffic with geo-targeted mobile ad
Department store chain Saks Fifth Avenue is luring consumers into its stores through a banner advertisement on the Weather Channel’s mobile application.
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Vacheron Constantin, NetJets eye high-net-worth readers of WSJ. Money
Luxury lifestyle and financial advertisers are eyeing high-net-worth consumers through the second issue of The Wall Street Journal’s new wealth management magazine.
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Versace, Neiman Marcus, Saks and China – News briefs
Today in luxury marketing – Qatar Holding “looking at” Versace investment; Neiman Marcus scales back in China; Saks stock gains on down day for market; Luxury car prices fall in China amid government frugality push.
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Steps to take while envisioning a mobile presence
This is the first article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.
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