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Reaching the fragmented mobile audience – Mobile Marketer

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Reaching the fragmented mobile audience
The mobile market is growing by leaps and bounds and device manufacturers are pushing out new smartphones and tablets to try and meet the needs of the consumers. Although variety is a good thing, different devices, platforms and screen sizes are causing fragmentation in the emerging space.
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Mobile video generates 58pc brand recall: study
Mobile video is strong in building brand awareness — especially when compared next to television and online components — according to a new study from AdColony and Horizon Media.
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News briefs – Vivaki, AP, Weather Co.
News briefs – Vivaki in far-reaching mobile ad serving partnership with Medialets; AP sells mobile coupon program iCircular to Wanderful Media; The Weather Co. hires VP of sales strategy.
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