Range Rover taps into iAd experience for Evoque push – Luxury Daily

Range Rover taps into iAd experience for Evoque push
Continuing the push of its Evoque model, Land Rover’s Range Rover developed an interactive banner ad experience that allows users to customize, learn and explore the Evoque from their mobile phone.
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Hermès, Rolex push Travel + Leisure ad pages up 11pc
American Express Publishing’s Travel + Leisure magazine saw an 11 percent increase in ad pages from this time last year, boasting front-of-book spreads from Hermès, Boeing, Rolex, Cartier and Chanel.
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Did luxury brands target too young with Twilight product placement?
Luxury brands such as Manolo Blahnik, Carolina Herrera and BMW all took advantage of the big screen with product placements in the latest “Twilight” saga series, “Breaking Dawn.”
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Moët & Chandon offers customizable bottle in time for holiday gift giving
Champagne brand Moët & Chandon has released a limited-edition, hand-crafted gold bottle that celebrates the history of the family brand and allows customers to personalize the bottles with a special message.
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China’s Peninsula Hotels bans shark fin in an act of social responsibility
China’s Peninsula Hotels is making a conscious social responsibility decision to stop serving shark fin after Jan. 1, 2012 due to the dwindling global shark population.
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Christian Louboutin, Valentino, Isaac Mizrahi and Bergdorf Goodman – News briefs
Today in luxury marketing – Christian Louboutin exhibit at the Design Museum; Valentino Garavani to launch a virtual museum; Xcel inks Isaac Mizrahi legwear deal.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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