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Ralph Lauren steps up mobile game with customized QR codes – Luxury Daily

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Ralph Lauren steps up mobile game with customized QR codes
U.S. lifestyle brand Ralph Lauren upped the QR code ante with customized bar codes to lure consumers into its store locations.
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Starwood unveils first Luxury Collection ad campaign in three years
Starwood Hotels & Resorts is initiating the first new branding campaign in three years for its Luxury Collection hotels that will mainly run in print publications and travel Web sites.
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Audi breaks first A6 TV commercial during Emmy Awards
To complement the Audi A6 safe driving campaign, the German automaker debuted the Driver’s Pledge, which encourages consumers to be safer drivers through television ads that debuted Sept. 18 during the 63rd Emmy Awards.
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Van Cleef & Arpels intertwines products, charity with interactive ad units
French fashion house Van Cleef & Arpels has unleashed interactive, charity-based ad units on Condè Nast’s W magazine Web site that evoke compassion while simultaneously marketing products from its Fall collection.
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Longines captures multicultural audience in DolceVita catalog
Swiss watchmaker Longines is using print catalogs to engage both returning and new consumers in a way that fully showcases the brand’s diverse audience around the world.
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Prada, Neiman Marcus and Saks – News briefs
Today in luxury marketing – Prada first-half profit jumps 74 percent on new stores, Asia growth; Gossip Girl collection to be sold at Neiman Marcus, Saks.
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What Lowe’s 42,000 iPhones could mean to marketers
Lowe’s recent decision to deploy 42,000 iPhones for its in-store associates is a major milestone for stakeholders in the mobile marketing and mobile commerce space. Why?
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