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QSRs find right ingredients for loyalty in Web-based mobile games – Mobile Marketer

QSRs find right ingredients for loyalty in Web-based mobile games
Quick-service restaurants’ enthusiasm for making gamification a part of their mobile loyalty strategies suggests that Web-based games are easier to stomach – unless a brand already boasts the massive affinity needed to justify a standalone application.
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P&G cuts agency fees while ‘getting more’ out of mobile, social
Procter & Gamble reduced its overall agency costs in fiscal 2015 by approximately 15 percent while getting a lot more out of its digital, mobile, search and social programs, according to company executives last week.
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Viber promises a more personal mobile connection with consumers
As mobile messaging application Viber expands to the United States, some marketers are likely to jump on board quickly to stay competitive in the mobile messaging field, as the app offers seamless experiences for branded stickers and sponsored messaging content.
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Coach invites app users to play with their pets
Accessories marketer Coach is enabling fans to virtually place their pets in Coach bags via a new feature in the brand’s mobile application whose launch coincides with the kick-off of the #CoachPups campaign to raise funds to combat animal cruelty.
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