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QR codes key driver in 2012 holiday marketing efforts – Mobile Marketer

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QR codes key driver in 2012 holiday marketing efforts
Many marketers are turning to various mediums to bolster their holiday marketing initiatives. However, QR codes will be the standout technology that will elevate those campaigns and take them to the next level.
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Presidential debate-related mobile searches increased 2000pc from 2008 to 2012
Mobile search and television go hand-in-hand for consumers looking for real-time information, according to new findings from Google on last week’s presidential debates.
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Intel rewards entertainment fans with mobile check-in sweepstakes
Intel is giving entertainment buffs a chance to win prizes in exchange for interacting with content and watching their favorite television shows.
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Listerine bolsters sweepstakes entries through mobile initiative
Johnson & Johnson’s Listerine is using mobile advertising to not only propel sweepstakes entries for a campaign, but also let users shop products directly from their handsets.
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