Push notifications lead to brand loyalty: expert – Luxury Daily

Push notifications lead to brand loyalty: expert
There are many mobile tactics that luxury brands can take to engage consumers and improve customer loyalty, and push notifications can be incorporated into all of them.
Please click here to read the entire story on Luxury Daily

Belvedere taps Lady Gaga in multichannel marketing strategy
Belvedere Vodka is using pop sensation Lady Gaga and the launch of her now album, “Born This Way,” in a multichannel campaign using social media and events to intertwine the two fan bases.
Please click here to read the entire story on Luxury Daily

Kate spade tries global marketing via new partnership
Liz Claiborne-owned kate spade new york unleashed a comprehensive marketing plan in China to tap into the potential of one of the fastest-growing economies worldwide.
Please click here to read the entire story on Luxury Daily

Hugo Boss, PPR and Prabal Gurung – News briefs
Today in luxury marketing – Hugo Boss draws the crowd that parties together; PPR will take time necessary to buy, sell assets – CEO; Jaw-dropping luxury transforms Dubai into a tourist mecca.
Please click here to read the entire story on Luxury Daily

Which mobile channels should brands support?
Most organizations struggle with deciding which mobile channels to support. There are costs and trade-offs with each of the channels.
Please click here to read the entire story on Luxury Daily

Please click here to sign up for Luxury Daily for free