Porsche captures spirit and vibe of the big game via Foursquare – Luxury Daily

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Is luxury online advertising in danger with DMA behavioral targeting enforcement?
Luxury brands may be in trouble, since the Direct Marketing Association will enforce the Self-Regulatory Program for Online Behavioral Advertising, which includes an advertising icon that lets consumers make choices about the interest-based ads they receive.
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Chanel pushes its China-based exhibition with dedicated microsite
French fashion empire Chanel is pushing Culture Chanel, a new exhibition in Shanghai’s Museum of Contemporary Art, with a microsite dedicated to letting consumers explore, interact and learn about the brand’s history.
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Porsche captures spirit and vibe of the big game via Foursquare
European luxury automaker Porsche is encouraging Foursquare users to share pictures of its car models via photo check-ins during the Super Bowl.
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Audi shoots and scores with Dallas franchise partnership
Luxury automaker Audi is partnering with NBA and NHL teams to increase its visibility in the Dallas/Fort Worth market.
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JustLuxe launches ecommerce platform for luxury brands to sell goods
Luxury lifestyle online publisher JustLuxe launched an ecommerce Web site, providing affluent consumers with exclusive offers from high-end brands worldwide.
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Lanvin, Windsor Jewelers and Giorgio Armani – News briefs
Today in luxury marketing – Lanvin opens on Rodeo Drive; Windsor Jewelers acquires Marina B; Giorgio Armani plans to build a hotel in Russia; Consipcuous consumption
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Future of mobile Internet is through social networks
The ongoing mobile turf war between Apple, Google, Microsoft, Nokia and BlackBerry may change completely with the entry of a new player who will redefine the mobile Internet’s most potent use.
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