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Personalized, cross-channel ads upshot of programming shift to mobile – Mobile Marketer

Personalized, cross-channel ads upshot of programming shift to mobile
As Verizon and others lobby for a role in the growing mobile television programming space, the winners will be those that offer means of more personalized and cross-channel marketing for advertisers.
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Just for Men makes furry social media appeal celebrating beards
Hair coloring products manufacturer Just for Men is promoting its line for beards with a new contest in which users share pictures of their facial hair through social media, leveraging interest in playful content and the cult-like followings of sports announcers Keith Hernandez and Walt Frazier.
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National Pork Board pairs local weather, menu planning in Porkcast
The National Pork Board is pairing two popular mobile activities – checking the weather and finding recipes – in one new tool designed to make it easy to plan a meal based on the local forecast.
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Lancôme gives Elite Rewards members VIP treatment through partnerships
Beauty marketer Lancôme is further rewarding its loyalty members by enabling them to cash in their points for gifts and experiences from a handful of partners.
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