Pepsi bulks up on mobile games, video in latest iAd campaign – Mobile Marketer

Pepsi bulks up on mobile games, video in latest iAd campaign
Pepsi continues to gulp up mobile advertisement opportunities skewed towards iPhone and iPad consumers with a new iAd campaign that aims to stand out with several interactive components.
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Taco Bell, Toyota promote branded Pandora content via new native ads
Pandora is trying out native advertising in its stations list for the first time, promoting stations from brands such as Taco Bell, Skechers, Bacardi, Sonos and Toyota in the area where users look for new stations they might like.
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LA Times rethinks mobile news consumption with new responsive site
The Los Angeles Times debuts a mobile-first responsive design site today that features endless scrolling, multi-direction navigation and seamless pathing as the publisher looks to jettison old-fashioned Web concepts in favor of creating a reading experience with the mobile user in mind.
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The Associated Press gamifies video archives via paid mobile puzzle
AP Video Puzzles, a mobile puzzle application released by The Associated Press, features archived news and entertainment video footage, bringing educational content to new audiences through gaming.
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