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Panerai directs in-store traffic with glorified product catalog – Luxury Daily

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Rolls-Royce celebrates Spirit of Ecstasy centenary with inspired portraits
British automaker Rolls-Royce Motor Cars is commemorating the 100th anniversary of its hood ornament the Spirit of Ecstasy, by driving customers to its showrooms to view special portraits by the photographer Rankin.
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Panerai directs in-store traffic with glorified product catalog
Italian watchmaker Panerai is directing traffic to its stores and digital outlets with the launch of a new iPad application that serves as a puffed-up product catalog.
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Frette and Small Luxury Hotels go with digital for cross-promotion
Italian linen manufacturer Frette and Small Luxury Hotels group are joining forces to cross-promote a stay at one of the hotels using email blasts and Web site promotion.
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Mcommerce Summit New York May 12: eBay, Target, HSN, Carrabba’s Italian Grill, Jewelry Television
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.
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Gilt Groupe, Bulgari, Jaguar Land Rover and Lancome – News briefs
Today in luxury marketing – Gilt Groupe valued at $1B; Bulgari back in profit; Jaguar Land Rover meets with government over £750m expansion; Emma Watson for Lancôme: Now it’s official.
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Optimizing the mobile media matrix
Mobile is introducing greater complexity than marketers have seen, faster than they are ready to handle it.
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