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Overcoming hurdles in SMS – Mobile Marketer

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Overcoming hurdles in SMS
SMS is often dismissed by marketers because it lacks the glitz and glamour that augmented reality or QR codes exude. However, it is still arguably the best medium companies can use to move their business forward.
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Google: 76pc of users want to find a company’s location, operating hours from a mobile site
Action-driven tasks such as finding a location, store hours and click-to-call rank as top priorities for mobile Web surfers, according to a new study from Google.
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Art of Manliness doubles time spent on site with iPad-optimized Web experience
Online men’s lifestyle site Art of Manliness significantly increased its traffic from tablets and the amount of time these users spend on the site by introducing a new browser-based site offering an application-like experience for iPad users.
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Popchips anchors social media campaign with mobile advertising
Popchips is marrying social media and mobile with a campaign that helps speed up the entry process by syncing to Facebook accounts.
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BMW, Patek Philippe bolster awareness via October Robb Report – Luxury Daily
Luxury Daily today – BMW, Patek Philippe bolster awareness via October Robb Report; London’s Heathrow eyes luxury brand participation for new VIP lounge service.
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Can small to midsize retailers join the mobile party?
Whether small and midsized retailers realize it or not, they are already part of the mobile commerce party.
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Webinar on Sept. 27: What Apple’s offense means to brands, retailers and rivals
Register for this free webinar Sept. 27 at 2–3 p.m. ET on what Apple’s offense means to brands, retailers and rivals. Hear experts from Cars.com, Forrester Research, Vibes and sponsor Mobile Marketing Association deep-dive into the issues.
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Submissions invited for Mobile Marketer’s Classic Guide to Mobile Advertising
Editorial submissions are welcome for Mobile Marketer’s Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.
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Calling for nominations: Mobile Women to Watch 2013
If you know a smart woman in mobile advertising, marketing, media or commerce who’s set to go places, please nominate her for Mobile Marketer’s Mobile Women to Watch 2013. Nominations accepted through Oct. 1.
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Editorial calendar 2013 for Mobile Marketer
Here’s the 2013 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.
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