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Oscars’ social media spend jumps 82pc in bid for younger viewers – Mobile Marketer

Oscars’ social media spend jumps 82pc in bid for younger viewers
A $500,000 social media investment in this year’s Academy Awards show is directed at winning younger viewers on mobile who might be put off by a slew of art-film nominations while gaining a competitive edge over popular shows in the same time slot.
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Marketers stormed CES in preparation for next innovation wave
The big mobile news at this year’s International Consumer Electronics Store included wearables, robotics and the connected world.
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Medicaid app helps Michigan residents manage health on-the-go
The Michigan Department of Community Health and information technology firm CNSI are offering Michigan residents a new interactive mobile application and online portal to track medical records while on-the-go, proving that the mhealth sector continues to grow wider in 2015.
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