One Kings Lane holiday strategy leverages interactive, mobile media – Luxury Daily

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One Kings Lane holiday strategy leverages interactive, mobile media
Home decor ecommerce site One Kings Lane is hoping to expedite and increase merchandise sales during the holiday season with the launch of an interactive shopping race and the brand’s first iPhone application.
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Luxury brands must risk failure to succeed in new media: Morpheus exec
NEW YORK – Luxury brands have made great strides on the Internet, but still need to experiment with their social and mobile media messaging to learn necessary best practices, according to an executive at Morpheus Media.
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Dolce & Gabbana: How will tax fraud indictment impact the brand?
A Milan court charged designers Domenico Dolce and Stefano Gabbana last week with more than $1 billion in unpaid taxes, leaving some to wonder what impact the duo’s legal troubles will have on their brand.
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Bentley Motors promotes holiday merchandise collection
Bentley Motors is boosting its merchandising strategy with the launch and promotion of holiday-themed apparel and accessories.
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Audi draws focus to technology, performance with ski race sponsorship
Luxury automaker Audi is enhancing its image as a purveyor of high-performing, technoligically advanced vehicles by serving as the official automotive sponsor for the Audi Birds of Prey Men’s Alpine World ski race.
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Prada, Salvatore Ferragamo and luxury retail stocks – News briefs
Today in luxury marketing – Prada nine-month net triples as Asian shoppers buy more luxury; Ferragamo jumps into social media arena; Buy luxury retail stocks, Barclays says.
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