Snapchat Discovery poses challenges as mobile ad platform – Mobile Marketer

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Snapchat Discovery poses challenges as mobile ad platform
A report this week that mobile photo-sharing application Snapchat has been in talks to begin serving ads to users has some mobile marketing experts scratching their heads.
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Banana Republic drives in-store traffic with Skinnygirl cocktails, Benefit Cosmetics
Clothing and accessories retailer Banana Republic is conducting via social media a marketing campaign seeking to drive foot traffic by offering goodies such as products from Skinnygirl Cocktails and Benefit Cosmetics to attendees of a special in-store event.
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Glidden, House Beautiful paint the scene for redecorating shoppers with augmented reality
Hearst Corporation’s House Beautiful Magazine has teamed with paint manufacturer Glidden to execute interactive advertisements that viewers can scan with their smartphones to upload a photo that allows them virtually test out the color swatches in the room they plan to paint.
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Texting lives on, despite rise of OTT: experts
SMS messaging, a mobile-marketing fixture for years, is expected to remain a viable channel for the foreseeable future, notwithstanding the rise of OTT messaging.
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Dove takes to the red carpet with social Emmy Awards tie-in
Beauty brand Dove is encouraging a multi-screen experience that incorporates social media and free product samples in conjunctions with the upcoming telecast of the Emmy Awards.
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