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Nordstrom creates cross-channel interaction for brand loyalists – Luxury Daily

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Nordstrom creates cross-channel interaction for brand loyalists
Department store chain Nordstrom launched its first mobile application this week that combines commerce, customer service and cross-channel engagement.
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Luxury experiences not up to product standards: Luxury Institute
Luxury brands are having a hard time matching high-quality products with premium experiences, making it difficult for them to retain affluent customers, according to findings from a report by the Luxury Institute.
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Affluent consumers see luxury purchases as intimate rewards: Ipsos Mendelsohn
Luxury marketers should focus next year’s messaging around the idea that affluent consumers deserve quality rewards to leverage the changing definition of luxury and the psychology of today’s wealthy consumer, according to findings from a study by Ipsos Mendelsohn.
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Distribution, communication are key to successful growth: Moncler exec
NEW YORK – With its 60th birthday on the horizon, French outerwear label Moncler has been rapidly expanding by focusing on global distribution and placement of bricks-and-mortar stores, according to an executive at last week’s WWD Apparel and Retail CEO Summit 2011.
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Van Cleef & Arpels, Elle target younger audience with social video series
French jewelry and watch brand Van Cleef & Arpels has partnered with Hearst’s Elle magazine to create a three-part video series that features branded products in a love story geared towards young, urban consumers.
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Versace, Vera Wang and Calvin Klein – News briefs
Today in luxury marketing – Versace will do a couture show this season; Vera Wang for Zales’ first commercial; Calvin Klein to unveil holiday cheer.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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How brands should respond to eroding consumer trust from data breaches
What has been our industry’s response to the dangerous Foxy Loxy in our midst – the abuser who damages our brands and destroys the trust relationships that underpin our ecosystem?
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