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Nordstrom lags behind with mobile-optimized site – Luxury Daily

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Does paid search work for luxury brands?
Since many luxury brands fall victim to the unfair results of organic searches, upscale brands can make a conscientious decision to use paid search engine marketing to stay on top — literally.
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Oscar de la Renta, Calvin Klein rev up Vogue.com with exclusive video ads
Retailers Oscar de la Renta and Calvin Klein are targeting tech-savvy consumers with exclusive video and banner ads on the Vogue.com site.
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Experiential currency drives digital and social landscape: Starwood exec
NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
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Kiehl’s marks anniversary with charitable social site
Kiehl’s is celebrating its 160-year anniversary with a new Kiehl’s Gives online effort that will benefit charities near and dear to its fans’ hearts.
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Nordstrom lags behind with mobile-optimized site
Department store chain Nordstrom has finally released its optimized site, but with competitors at an advantage by using multiple mobile offerings, is it too little, too late?
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Louis Vuitton, Burberry and Roger Vivier – News briefs
Today in luxury marketing – Canadian firms pay $2.5 million to Louis Vuitton, Burberry; Roger Vivier launches e-boutique; PVH plans to acquire new brand in 2012.
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After burning books, will they burn computers – and smartphones?
With an invitation from French President Nicolas Sarkozy, I recently attended the e-G8 Forum in Paris.
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