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Nordstrom aims for aspirational consumers via mobile gaming app – Luxury Daily

 

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Indian consumers to spend $3.6T by 2020: BCG
The quickly-growing, affluent Generation I, a demographic of Indians who grew up in the 1990s, will be responsible for 26 percent of total spending in the country before 2020, according to findings from a study by Boston Consulting Group.
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Is behind-the-scenes access now mandatory for luxury brands during Fashion Week?
Luxury brands offering social media all-access passes and behind-the-scenes footage for Mercedes-Benz Fashion Week are not only becoming the norm, but mandatory for those looking to engage with consumers on a deeper level.
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Nordstrom aims for aspirational consumers via mobile gaming app
Department store chain Nordstrom is targeting aspirational consumers through mobile banner advertisements for its Nordstrom Rack locations in the popular gaming application, Words With Friends.
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What will the unauthorized cookies scandal cost Google?
The discovery that Google has been tracking the Web activity of iPhone and iPad users on Safari without permission has the company in hot water and could end up costing it, both in terms of its reputation as well as monetarily.
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New rich, luxury stocks and youth movement at Fashion Week – News briefs
Today in luxury marketing – New rich fuel luxury boom; Why you cannot afford to ignore luxury stocks; Youth movement wows buyers in New York; PPR aims to triple in size by 2020.
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7 SEO tips to help Google like your iOS and Android apps
Apple recently threatened to ban apps from the App Store that use “black hat” techniques for improving visibility. There is a better way to help consumers find and download your apps.
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