Net-A-Porter builds hype for Karl Lagerfeld collection with mobile gaming, social app – Luxury Daily

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Net-A-Porter builds hype for Karl Lagerfeld collection with mobile gaming, social app
Online retailer Net-A-Porter is rolling out all the stops to help increase awareness of the upcoming Karl by Karl Lagerfeld collection, including a multi-faceted mobile application that brings together gaming, insider access, Aurasma technology and a social contest.
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Christie’s rakes in record-breaking $156.8M with Elizabeth Taylor auction
The four-day live auction of late actress Elizabeth Taylor’s personal luxury items broke a slew of records in auctionhouse Christie’s history and brought in a total of $156.8 million.
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Dolce & Gabbana builds loyalty through fan-curated music video contest
Italian fashion label Dolce & Gabbana is aiming to build loyalists through a contest where consumers can send in videos of themselves to make it into the final edits of a branded music video.
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Chanel, Wedgwood nab last-minute shoppers with incentive emails
Luxury marketers including Chanel, Cartier, Saks Fifth Avenue, Diane von Furstenberg, Benefit Cosmetics, BMW and Waterford Wedgwood Royal Doulton are emailing their customer databases with enticing shipping offers to nab last-minute holiday shoppers.
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De Beers increases focus on China with new bricks-and-mortar store
De Beers Diamond Group is focusing on the Chinese market with the opening of its second bricks-and-mortar store in Hong Kong.
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Retail stocks, Versace, Bottega Veneta and Seoul market – News briefs
Today in luxury marketing – Stocks post moderate declines; Versace’s first kids’ store stocks Swarovski crystal baby bottles; Bottega Veneta to launch Chinese-language Web site; Luxury goods groups have their eye on trendy Seoul.
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Seeking nominations for Luxury Marketer of the Year
Readers are invited to nominate brand marketer candidates for Luxury Marketer of the Year, the most prestigious award in luxury advertising, marketing and media.
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