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Neiman Marcus, Visa engage users via personalized, location-based SMS – Luxury Daily

YSL vs. Louboutin: Was this battle more trouble than it was worth?
The court decision surrounding the YSL versus Louboutin trademark case awarded each fashion house a victory, but experts are wondering if this is something that should have been started in the first place since the footwear designer runs the risk of losing its trademark all together.
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Nordstrom pegged as smartest luxury retailer: L2 Think Tank
Department store chain Nordstrom has been lauded as the top-performing luxury digital retailer due to its seamless customer service, social media prowess, comprehensive mobile strategy and efficient commerce channels, according to L2 Think Tank.
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Neiman Marcus, Visa engage users via personalized, location-based SMS
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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Rolls-Royce continues Asia-Pacific push with Japanese expansion plans
British automaker Rolls-Royce Motor Cars is continuing its expansion across Asia-Pacific with more showroom space in Japan, a move that hints at a rebranding effort across the region.
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Armani leverages music passion for location-based radio ads
Giorgio Armani is targeting affluent New Yorkers who are getting hyped for Fashion Week while promoting a new store opening through radio and digital advertising on the music provider Spotify.
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Ritz-Carlton picks video to flaunt fine-tuned service
Ritz-Carlton Hotel Co. is showcasing some of its skilled employees in a 10-part video series that is meant to give a behind-the-scenes look at the brand and bolster digital engagement.
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Luxury hotels, China commerce and Macy’s makeover – News briefs
Today in luxury marketing – The 10 best luxury hotels for shopaholics; Long luxury boom slows in China; Macy’s aims higher with new luxe hall; Morocco boasts the second-most expensive luxury hotel in the world.
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Getting the most from your mobile initiatives
There is a pattern we have seen with marketers that have edged into enterprise mobile applications which holds promise, but falls short of exploiting the power of mobility.
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