Mountain Dew begins the new year with a mobile-first campaign – Mobile Marketer

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Mountain Dew begins the new year with a mobile-first campaign
This year, PepsiCo property Mountain Dew’s installment of its long-running “Do the Dew” campaign will be built around the mobile consumer, with engagements on Facebook Live, Facebook Video and Snapchat, among other channels.
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Dove celebrates 60th anniversary of iconic product with a social campaign
Unilever property Dove is ringing in the 60th anniversary of its Beauty Bar by encouraging women across social media channels to champion their own definitions of beauty.
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Chicken of the Sea uses social to spread seafood-health awareness
Packaged seafood brand Chicken of the Sea is piggy backing on the New Year’s resolutions of many Americans who are hoping to stay healthy this year with an incentivized contest.
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