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Mondelez spreads branded content across music streaming with iHeartMedia partnership – Mobile Marketer

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Mondelez spreads branded content across music streaming with iHeartMedia partnership
Mondelez International is capitalizing on the growing popularity of music streaming platforms with a new multi-year collaboration with iHeartMedia, designed to strategically place its Nabisco brands’ content across the service’s social and digital channels.
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Cheetos unpacks Halloween-themed social contest on mobile-optimized art hub
Frito-Lay’s Cheetos brand is joining the Halloween spirit by inviting consumers to purchase its Bag of Bones products, create ghoulish combinations with the monster-themed shapes and upload their art to a mobile-optimized exhibit site for a chance to win prizes.
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USA Today’s latest social initiative provides mobile-optimized hub for voting process
The USA Today Network has crafted a new voting initiative aimed at social media users, called Voting Because, that offers a meme generator, registration tools and educational content on hot-button issues.
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