Mondel?z prioritizes hyperlocal engagements over branding in year-two tests – Mobile Marketer

Mondel?z prioritizes hyperlocal engagements over branding in year-two tests
More than one year after launching the Mobile Futures program that paired nine snack brands with start-ups to spur innovation, Mondelez International is seeing initial results of what is working and not working for CPG brands on mobile.
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Dannon, Warner Bros. promote Lego Movie with SMS sweepstakes
Dannon partnered with Warner Brothers to leverage SMS for the first time with a campaign that targets Hispanic families and promotes a new line of products as well as “The Lego Movie.”
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Chipotle boosts SMS database to debut original video series
Chipotle is coordinating the launch of a new original video series with a mobile sweepstakes that leverages SMS to keep viewers tuned in.
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Neuro taps in-app game ad unit for more than 10pc engagement
As a part of a broader Sleep with Neuro campaign, Neuro Drinks placed a mobile game ad unit in a number of applications to educate consumers about the new Neuro Sleep drink.
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Mobile Minutes: Wireless system, Line and WeChat, Canadians on Facebook, Microsoft OneDrive
Today in mobile marketing – Wireless system could offer a private fast lane; Asian messaging services like Line and WeChat challenge mobile hierarchy; 10 million Canadians use Facebook on mobile every day, some 20+ times a day; Microsoft OneDrive launches with Dropbox-like bonus storage and new Android app.
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