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Mobile wins for Super Bowl XLVIII social engagement, takes backseat in TV ads – Mobile Marketer

Mobile wins for Super Bowl XLVIII social engagement, takes backseat in TV ads
While brands such as Mars and Procter & Gamble nailed creating mobile-specific social content in real-time during Sunday’s Super Bowl game, incorporating the medium into the $4 million TV ad continued was a massive missed opportunity.
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Esurance sees social boom with post-Super Bowl contest
After the Super Bowl, Esurance launched a Twitter contest, with the help of John Krasinski, to highlight the company’s commitment to saving consumers time and money.
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Orange Leaf Frozen Yogurt enlists mobile to build email database
Orange Leaf Frozen Yogurt is running a new sweepstakes to launch a new product that also aims to increase email opt-ins for the brand.
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Aqua America taps mobile for interactive water conservation push
Aqua America has launched its first mobile Web application to make it easy for customers to access tips about how to conserve water.
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Mobile Minutes: Apple medical apps, Facebook, Monitise, Pebble
Today in mobile marketing – Apple executives met with F.D.A. to discuss mobile medical applications; Facebook finally brings its Graph Search to mobile devices; Monitise buys Turkey’s Pozitron for up to $100M to take its mobile money network to the Middle East; Pebble smartwatch app store launches Monday on iOS.
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